Large Heart Neeson Tote
The Bespoke Collection
Build A Bag Collection
Anya Hindmarch Smells
The concept was created by Anya Hindmarch and has been funded in collaboration with our partners. The project would not have been possible without the expertise, advice and support of our partners who have brought this project to life as a surprise for London.
While we love the British weather, it does create some problems. Safety is our primary concern and if it’s too windy the flying balloons will be postponed until the next day.
This project is simply our love letter to London.
Absolutely. The project has been planned in conjunction with independent health and safety experts and in consultation with the relevant London authorities.The balloons have been created and installed by experienced professionals and will be operated and de-installed by people who have a great deal of experience working with large scale helium balloons. Helium is a non-toxic, non-flammable gas.
Don’t worry, we won’t be throwing them away. Each day the balloons are deflated, and the same ones are reused in a new location. The balloons used in 2018 have been reused in 2019.
The balloons have been designed by Anya Hindmarch and are inspired by the designer’s Spring Summer 2018 collection, which includes chubby, cartoon-like bags. She wanted to bring the same fun and playfulness to this project.