The first accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch has become renowned for its production and creativity. Highlights include shows with models emerging from within a giant space-age Amphitheatre and an artful suburban house that revealed a giant disco ball. Anya Hindmarch’s Chubby Hearts campaign – a love letter to London that saw the brand suspend 24 giant heart shaped helium balloons above different London landmarks - gained international recognition.
The Designer’s Chubby Cloud installation saw 3000 visitors enveloped (quite literally) in her brand when they visited the world’s largest beanbag at Banqueting Hall to hear music, meditations, talks and bedtime stories and The Weave Project celebrated the woven Neeson tote with a giant art installation that customers were able to climb through. The brand shows an ongoing commitment to the circularity of materials with the I Am A Plastic Bag campaign, a collection made from an innovative new fabric created from recycled plastic bottles, and the more recent Waste Not Want Not collections.
Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The launch of Sticker Shop shaped a global cult of leather stickers, allowing customers to create their own personal artwork. Taking an obsession with craftsmanship and personalisation a step further, the Build a Bag and Pimp Your Phone collections allow the customer to design their own bag or phone case from thousands of potential combinations. Launched in 2017, the Anya Smells fragrance collection recreates everyday scents using the finest materials.
In 2012 Anya sold part of her business and moved from the joint role of CEO & Creative Director, to Chief Creative Officer. In 2019 Anya Hindmarch bought back her business in partnership with Javad Marandi and returned to the joint role of CEO & Creative Director working closely with him to grow the business.
A passionate advocate of British design and arts, Anya is also a Non-Executive Director of the British Fashion Council and a Emeritus trustee of both the Royal Academy of Arts and the Design Museum. In 2017 Anya Hindmarch was awarded a CBE in recognition for her contribution to the British fashion industry and has received several notable industry awards including a British Fashion Award. In 2021, Anyalaunches her first book ‘If In Doubt Wash Your Hair.’