The Universal Bag
The Universal Bag is the next generation of reusable bag, intended to tackle a range of sustainability problems in one: a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag for everyone to take everywhere, for everything.
Designed by Anya Hindmarch and made by Solent Group, the Universal Bag includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which they will sell exclusively in their stores.
Previously: Sainsburys, UK
Currently: Waitrose, UK, city’Super, Hong Kong
Coming soon: Selfridges
The Universal Bag At Selfridges Foodhall
This week we unveil the latest Universal Bag, in collaboration with Selfridges Foodhall. In the world-renowned retail destination’s iconic yellow, the latest iteration of the Universal Bag will be available from the 19th December at the Selfridges London, Birmingham and Manchester foodhalls.
This version of the Universal Bag is the fourth addition to the growing line up, following Waitrose, Sainsburys and City’SUPER Hong Kong and will be followed by a series of exciting global launches to be announced in early 2023.
The Next Generation
In the years since our projects I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Many reusable bags get forgotten under the kitchen sink, used only a few times, or even thrown away, as it’s tricky or impossible to recycle them. As a more considered purchase, The Universal Bag is intended to inspire a reuse mindset. Its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. It is also made from 100% recycled materials and is guaranteed to carry your shopping for 10 years.
Putting eco before ego, UK supermarkets Sainsbury’s and Waitrose have collaborated with Anya Hindmarch to launch the project with the bag only available to buy in their stores (and not at Anya Hindmarch). The Sainsbury’s edition was available in 334 stores and the Waitrose edition is available in 90 stores. To find your nearest Waitrose store stocking The Universal Bag, please click here. The Selfridges edition will be available at the following foodhalls, for any further information please contact the Selfridges customer service team.
Selfridges, 400 Oxford Street, London, W1A 1AB
The Bullring Upper Mall East, Moor Street Queensway, Birmingham, B5 4BP
60 The Trafford Centre, Trafford Park, Stretford, Manchester
For any further questions regarding availability, please contact the respective retailer.
A limited number of the styles were available to shop at our Landmark and Lee Gardens stores from 7th July 2022, before launching at city’super, Hong Kong on 14th July.
Times Square, Basement 1, Causeway Bay, Hong Kong
Shop 3001, Level 3, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon
Shops 1041-1049, Level 1, ifc mall, Central, Hong Kong
Shops 204-214, Level 2, New Town Plaza 1, Shatin, New Territories
The Universal Bag is 100% recyclable with the innovative returns pouch that is part of the bag. Simply fold your bag into its pouch and post through the nearest postbox using the printed Freepost address. The pouch avoids contamination and ensures that when it reaches the recycling centre it will be 100% recycled locally.
The Universal Bag is a reinvention of the traditional shopping bag and has been tested and designed to last. With appropriate treatment, it is guaranteed to last 10 years. If for any reason the bag is faulty, please return your bag to the store where you bought it for a replacement or full refund, or following the guidance on the bag, return it using the FREEPOST envelope, enclosing your name and return address. Only faulty bags will be replaced.
For any further questions, please visit the retailers’ respective websites.