The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious shopping bag is 100% recycled and 100% recyclable, guaranteed for 10 years and offered at an accessible price point.

Just Arrived...

The Universal Bag at Fusion, Hong Kong

Our latest Universal Bag launches with Fusion, Hong Kong, in early September 2024. Arriving in charcoal with neon accents, the new edition – the 16th Universal Bag – will be available in selected Fusion stores across Hong Kong.

As a preview for our local Hong Kong community, a limited number of the bags will be available at our Lee Gardens store on Friday 4th September 2024. As usual, this will be first come first served, and will be limited to one bag per customer.

Follow us on Instagram to be the first to hear updates to the Universal Bag project.

The Universal Bag Online

For the first time, a limited number of our new Universal Bags will be available for purchase via our website. Our latest edition – Fusion in Hong Kong – will be available to buy online in November. Keep an eye on our socials for more updates.

The Full Line Up

A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

Reduce, Reuse, Recycle

In the years since I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Often, reusable bags are forgotten, only used a few times, or even thrown away, as it’s tricky or impossible to recycle them.

Considered Consumption

As a more thoughtful purchase, The Universal Bag is intended to inspire a reuse mindset. Its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. It is also made from 100% recycled materials and is guaranteed to carry your shopping for 10 years.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"

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