The Universal Bag
Introducing The Universal Bag – the next generation of re-usable bag, available exclusively at Sainsbury’s and Waitrose, priced at £10. This bag is intended to tackle a range of sustainability problems in one: a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag for everyone to take everywhere for everything.
Designed by Anya Hindmarch and made by Solent Group, this is a unique collaboration across supermarkets with each supermarket working with us on an exclusive design and colour which they will sell exclusively in their stores. The Sainsbury’s edition will launch in the UK from early December and Waitrose’s edition will launch late January, both priced at £10.
The Next Generation
In the years since our projects I Am Not A Plastic Bag and I Am A Plastic Bag, use of single-use plastic bags has reduced dramatically. But it’s not enough. Many reusable bags get forgotten under the kitchen sink, used only a few times, or even thrown away, as it’s tricky or impossible to recycle them. As a more considered purchase, The Universal Bag is intended to inspire a reuse mindset. Its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. It is also made from 100% recycled materials and is guaranteed to carry your shopping for 10 years.
Putting eco before ego, UK supermarkets Sainsbury’s and Waitrose have collaborated with Anya Hindmarch to launch the project with the bag only available in their stores (and not at Anya Hindmarch). The Sainsbury’s edition launches on the 3rd December in 334 stores and the Waitrose edition launches in 90 stores in late January. Please contact the respective retailer for any questions regarding availability.
The Universal Bag is 100% recyclable with the innovative returns pouch that is part of the bag. Simply fold your bag into its pouch and post through the nearest postbox using the printed Freepost address. The pouch avoids contamination and ensures that when it reaches the recycling centre it will be 100% recycled locally.
The Universal Bag is a reinvention of the traditional shopping bag and has been tested and designed to last. With appropriate treatment, it is guaranteed to last 10 years. If for any reason the bag is faulty, please return your bag to the store where you bought it for a replacement or full refund, or following the guidance on the bag, return it using the FREEPOST envelope, enclosing your name and return address. Only faulty bags will be replaced.
For any further questions, please visit the retailer’s website.