Autumn Winter 2018
Bespoke & Embossing
Chubby Hearts Over London
Anya founded her business in London in 1987 and it has since grown into a global brand with over 30 stores - including flagships in New York, London and Tokyo – that is stocked in many of the world’s best retail stores, from Bergdorf Goodman in New York to Lane Crawford in Shanghai.
The first accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch has become renowned for its production and creativity. Highlights include shows with models emerging from within a giant space-age Amphitheatre, an artful suburban house that revealed a giant disco ball and pop-ups such as the Service Station at Selfridges London. Most recently, Anya Hindmarch’s Chubby Hearts campaign – a love letter to London that saw the brand suspend 24 giant heart shaped helium balloons above London landmarks - gained international recognition..
Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The launch of Sticker Shop shaped a global cult of leather stickers, allowing customers to create their own personal artwork. Taking an obsession with craftsmanship and personalisation a step further, the Build a Bag and Pimp Your Phone collections allow the customer to design their own bag or phone case from thousands of potential combinations, while the Anya Smells fragrance collection recreates everyday scents using the finest materials.
There are also five Anya Hindmarch Bespoke stores, where customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Part of an on-going commitment to reconnect the craftsman and the customer, each bespoke piece is - as Anya says - about ‘having your name on something, rather than mine’.
A passionate advocate of British design and arts, Anya is also a UK Trade Ambassador, a Non-Executive Director of the British Fashion Council and a trustee of both the Royal Academy of Arts and the Design Museum. In 2017 Anya Hindmarch was awarded a CBE in recognition for her contribution to the British fashion industry and has received several Accessory Designer of the Year awards, including a British Fashion Award, an Elle Style Award and a Glamour Women of the Year award.