Video credits: Nosa Machi (@nosamachi), Director / Rete Poki (@retepoki), Director of Photography
Image credits: Adedamola Odetara (@adedamola_op)
DYE LAB X ANYA HINDMARCH
‘Some of the most exciting fashion at the moment is coming out of West Africa and I was lucky enough to discover Rukky Ladoja and Ozzy Etomi and their incredible brand Dye Lab. I am very excited to announce that for the first time at the Village we are collaborating with Dye Lab on a range of kaftan dresses, hand dyed and handmade in Lagos’ Anya Hindmarch
Inspired by Nigeria's rich artisan heritage, Dye Lab works with skilled local artisans and locally-sourced materials, fusing traditional techniques with their contemporary vision. Every element of the vividly coloured line up are locally produced – fabrics, dyeing, stitching, panelling.
The label's signature silhouette is a modern take on the Agbada, a traditional Nigerian garment, updated in whimsical, colourful prints made with hand dyed textiles using Adire wax resist dyeing, a technique unique to the Yoruba people. Every design includes details in Aso-Oke and Baule Kita, specialty Nigerian and Ivorian hand-woven cloths. Each piece is hand designed, hand dyed and handmade while aiming to promote and employ sustainable practices and minimise waste.
Housed in our beautiful hand painted store, a capsule collection of exclusive Dye Lab X Anya Hindmarch kaftan designs are presented alongside an edit of the label’s original designs. Inside, rich colour and carefully selected interior accents – Nigerian handcrafted furniture, modern lighting – create a calming and inviting space.
ABOUT DYE LAB
Founded in 2020 by Nigerian fashion industry veteran, Rukky Ladoja, Dye Lab is a small-batch craft brand exploring dyeing techniques to create modern products that offer a practical, yet artisanal sensibility. Today, Dye Lab is run by Rukky and partner, Ozzy Etomi.
Dye Lab X Anya Hindmarch at the Village Hall
From 1st April - 7th May
11 Pont St, London SW1X 9EH
Monday-Saturday 10am - 6pm
Sunday 12 - 5pm