Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date - the next generation of reusable design. Building on the legacy of I Am Not A Plastic Bag and I Am A Plastic Bag, this recycled and recyclable shopping tote rescues post-consumer waste from landfill, promoting a culture of reuse. Durable, practical and beautifully designed.

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